5th March 2025 Seminars

8:45 am - 9:00 am

Welcome and Opening Remarks

Speaker

9:00 am - 9:15 am

Opening Keynote: Empowering practice – connecting the disconnect

Speaker

9:15 am - 9:30 am

National Policy updates and the Government’s Plan

This will cover key policy announcements and developments in delivering the Government’s ambition for a smoke-free UK, including on the Tobacco and Vapes Bill.

Speaker

  • Richard Boden Deputy Director Tobacco and Vaping Policy and Legislation - Office for Health Improvement and Disparities, Department of Health and Social Care
9:30 am - 9:45 am

What it will take to end smoking

If we want to become a country where smoking is obsolete across the whole of society it will not be business as usual, it will not be a single piece of legislation, a single programme or a single agency that makes this possible. It requires action at every level across the system with a vast cast of partners who share in the mission. This is the scale of ambition needed to bring an end to the leading cause of preventable illness and the biggest single cause of health inequalities. This presentation will chart what’s needed and how we might achieve it.

Speaker

9:45 am - 10:00 am

25 years of Stop Smoking Services: What have we learnt, and where next?

Stop Smoking Services have been delivering support to smokers across England since 2000. Over the last 25 years, we have seen over 10 million quit attempts made with expert SSS support, and over 5 million successful 4-week quits. Services remain an integral part of local efforts to reduce the harm from tobacco. However, the number of people using these services has declined sharply over the last decade, and we still see significant variation locally – both in terms of models being adopted, but also the outcomes being achieved

Speaker

  • Martyn Willmore Head of Preventable Risk Factors - Centre for Excellence in Tobacco Control, Humber and North Yorkshire ICB
10:00 am - 10:15 am

Transforming professional practice: An update on the latest national guidance

Ensuring the latest evidence and best practice is reflected in service delivery is key for maximising impact of stop smoking services nationally. An update on the latest national guidance for Local Stop Smoking Services and tobacco dependence treatment in inpatient acute and mental health trusts and what it means to those leading and delivering stop smoking services.

Speaker

  • Dr Sophia Papadakis Academic and Health Systems Consultant - National Centre for Smoking Cessation and Training (NCSCT)
10:15 am - 10:35 am

Panel Discussion with Q&A

Chair

Speakers

  • Hilary Wareing Director of iPiP - Improving Performance in Practice
  • Hazel Cheeseman Chief Executive - ASH (Action on Smoking & Health)
  • Richard Boden Deputy Director Tobacco and Vaping Policy and Legislation - Office for Health Improvement and Disparities, Department of Health and Social Care
  • Dr Sophia Papadakis Academic and Health Systems Consultant - National Centre for Smoking Cessation and Training (NCSCT)
  • Prof Andrew Furber OBE Regional Director of Public Health - North West OHID
  • Martyn Willmore Head of Preventable Risk Factors - Centre for Excellence in Tobacco Control, Humber and North Yorkshire ICB
11:05 am - 11:25 am

Creating a smoke free NHS: A practical guide for NHS Trusts

This presentation aims to introduce a comprehensive guidance document designed to support NHS Trusts to create and manage smoke-free environments and workforces. Aligning to our Greater Manchester strategic vision, our opportunity to Make Smoking History and with a set of guiding principles underpinned by behavioural science, the guide provides tools and strategies to support consistent implementation across all Trusts.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speaker

  • Mandy Hancock Programme Manager Treating Tobacco Dependency - NHS Greater Manchester 
11:05 am - 11:25 am

Impact of incentives in Maternity Services

The scale and spread of local incentive programmes into a national scheme and its impacts on maternity stop smoking services.

Chair

  • Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset

Speakers

  • Jane Coyne Programme Director - National Smokefree Pregnancy Incentive Scheme
  • Fran Franklin Project Manager - NHS Greater Manchester
11:05 am - 11:25 am

Tobacco dependence treatment among service users prescribed clozapine and other psychotropic medication: Ensuring safe practice

As tobacco dependence treatment services continue to expand, it is critical that healthcare systems make smoking cessation both accessible and appealing to individuals with mental illness, to help them realize the significant health benefits of quitting. However, clinical safety considerations must be carefully managed when integrating these services, as smoking and stopping smoking can introduce risks due to drug interactions with psychotropic medications. This talk will emphasize the importance of a coordinated, system-wide approach to address these challenges, ensuring that clinical safety concerns are managed without hindering access to effective cessation support.

Chair

  • Martin Lever Tobacco Health Improvement Lead, NHS Greater Glasgow & Clyde, Freelance Consultant Trainer - NHS Greater Glasgow & Clyde

Speaker

11:25 am - 11:45 am

Challenges and celebrations of Risk Perception Intervention

Challenges and celebrations of Risk Perception: The obstacles and impact of an educational intervention in reducing smoking in pregnancy.

Chair

  • Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset

Speaker

  • Rebecca Lim Lead Midwife for Smoking in Pregnancy - Liverpool Womens NHS Foundation Trust
11:25 am - 11:45 am

Transforming Care Together: A Collaborative Approach to COSTED

Calderdale and Huddersfield NHS Foundation Trust successfully expanded its in-house tobacco dependency service into the Emergency Department, utilising the COSTED framework and the Swap to Stop scheme. This innovative approach integrates immediate, patient-centred support for tobacco dependency at a critical intervention point, improving outcomes and reducing smoking-related harm. By embedding this service, we’ve demonstrated how collaboration, efficiency, and sustainability can deliver impactful, high-quality care while addressing health inequalities. This initiative serves as an example of good practice, showcasing how integrated pathways and evidence-based interventions can transform services to meet the Long Term Plan priorities.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speaker

  • Kate Heighway Lead Midwife Public Health - Calderdale & Huddersfield NHS Trust
11:25 am - 11:45 am

When Rules Collide: Vaping, Rights and Mental Health Institutions

Restrictive practices in mental health hospitals, such as smoking bans, aim to create safe and therapeutic environments but can inadvertently restrict patient autonomy and reduce engagement. Smoking has long been a coping mechanism for many individuals with mental health conditions, and its prohibition often exacerbates stress and agitation among patients. In recent years, vaping has emerged as a potential harm-reduction tool that offers a compromise between public health objectives and individual patient needs. This paper critically examines vaping as an alternative to smoking in mental health hospitals, exploring its ethical, clinical, and policy dimensions. Through an analysis of existing evidence and practices, the discussion highlights the benefits of vaping in reducing behavioural incidents, addressing stigma, and fostering patient autonomy, while also considering potential risks, such as misuse and regulatory gaps. By framing vaping as a pragmatic approach to restrictive practices, the paper underscores its potential to improve therapeutic environments and contribute to more inclusive and patient-centred care. Recommendations for policy development, staff training, and future research directions are proposed to guide the responsible implementation of vaping in mental health settings.

Chair

  • Martin Lever Tobacco Health Improvement Lead, NHS Greater Glasgow & Clyde, Freelance Consultant Trainer - NHS Greater Glasgow & Clyde

Speaker

  • Florence Aku Treating Tobacco Dependency Team Lead for Mental Health - Greater Manchester Mental Health Trust
11:45 am - 12:05 pm

Definitive findings from the Babybreathe Trial – Preventing return to smoking postpartum

Most people who manage to quit smoking in pregnancy relapse postpartum. BabyBreatheTM is a complex intervention offering targeted one-to-one behavioural support in the community, delivered either face-to-face or remotely, alongside digital, and pharmacological support. In this presentation we report definitive outcomes from a randomised controlled trial (RCT) to compare the BabyBreatheTM intervention with usual care. 887 participants were recruited to target and randomised. The primary outcome is 12-month sustained smoking abstinence, verified by exhaled carbon monoxide levels (CO). This presentation will focus on reporting the primary effectiveness outcome of the intervention, and initial qualitative process evaluation findings, before considering implications for practice.

 

Chair

  • Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset

Speakers

  • Prof Caitlin Notley Director – Lifespan Health Research Centre and Professor of Addiction Sciences - Norwich Medical School, University of East Anglia
  • Dr Pippa Belderson Senior Research Associate - University of East Anglia
11:45 am - 12:05 pm

Smoking Cessation and Severe Mental Illness (SMI)

The importance of smoking cessation in the Severe Mental Illness population and how Stop Smoking Services can offer bespoke support to reduce smoking prevalence with a view to achieving the Smokefree 2030 ambition.

Chair

  • Martin Lever Tobacco Health Improvement Lead, NHS Greater Glasgow & Clyde, Freelance Consultant Trainer - NHS Greater Glasgow & Clyde

Speaker

  • Amy Watling-Cash Specialist Wellbeing & Public Health Officer - Essex County Council Wellbeing & Public Health Team
11:45 am - 12:05 pm

South Yorkshire QUIT Programme the Whole Family Approach

The presentation will cover how Trusts in South Yorkshire have established an offer for paediatric patients and their parents/carers who smoke.  Sheffield Children’s Hospital are the only Children’s Hospital in the country to be delivering tobacco treatment and two of our Acute Trusts have established service pathways for paediatric patients.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speakers

  • Charlotte Ranchordas Healthy Hospital Programme Manager - Sheffield Children’s NHS Foundation Trust
  • Leanne Sparks Senior Prevention Programme Manager - NHS South Yorkshire ICB
12:05 pm - 12:25 pm

Breaking down barriers to mobilising an SMI Early Implementer Site

This presentation aims to explore some of the practical challenges and opportunities experienced during the implementation of the Treating Tobacco Dependency Early Implementer Site for individuals with suspected or diagnosed Severe Mental Illness within a community model of practice.

Chair

  • Martin Lever Tobacco Health Improvement Lead, NHS Greater Glasgow & Clyde, Freelance Consultant Trainer - NHS Greater Glasgow & Clyde

Speaker

  • Tom Liddicoat Health Improvement Practitioner - Healthy Cornwall / Cornwall Council
12:05 pm - 12:25 pm

Putting the STOP in Pre-Op

Our experience of a 6month trial of embedding a smoking cessation advisor into Pre-operative assessment clinic.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speakers

  • Dr Gareth Jones Consultant Respiratory Medicine, Clinic Lead CURE Liverpool, Clinical Lead Tobacco Control - Liverpool University Hospital Foundation Trust (LUHFT), CURE Liverpool, Cheshire & Merseyside Cancer Alliance 
  • Patricia Rodrigues Project Coordinator & Smoking Cessation Advisor  - Liverpool University Hospitals Foundation Trust (LUHFT)
12:05 pm - 12:25 pm

The impact of NHSE Smoking in Pregnancy services a part of the Long Term Plan

Exploring the impact of delivery models for treating tobacco dependence in Maternity services.

Chair

  • Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset

Speakers

  • Hanna Ellison Programme Manager, Tobacco Prevention Team - NHS England
  • Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset
1:10 pm - 1:30 pm

“I’ve actually done it, I never thought I’d be able to do it”: Engaging homeless centre staff and clients in a smoking cessation trial (SCeTCH)

Project SCeTCH is the first large-scale multi-centre randomised controlled trial comparing an e-cigarette intervention to usual care to address smoking among people experiencing homelessness.  This presentation will share findings from this NIHR funded trial involving 32 homeless support centres (477 people who smoked) across Great Britain, and the training of 220 staff to deliver smoking interventions (an e-cigarette starter pack or VBA+ and signposting to the SSS).  Participants were followed up at 4, 12 and 24 weeks and a subsample of staff and participants were interviewed about their experiences with the e-cigarette intervention.  Retention rates were good: 74%, 60% and 58% (at 4, 12 and 24 weeks respectively). Sustained quit rates (CO validated) were low but e-cigarettes helped more people quit smoking in the short-term or substantially reduce the number of cigarettes they smoked. How the intervention produced changes in smoking behaviour through facilitators and barriers in capability, opportunity and motivation (COM-B) and further real-world relevance of the trial will be discussed.

Chair

Speaker

1:10 pm - 1:30 pm

Tobacco Dependence Treatment Skills Training: Targeting people with a trauma history

Commissioned by NHS Greater Manchester Integrated Care, Improving Performance in Practice (iPiP) have developed a bespoke workshop to equip tobacco dependence advisors with knowledge and skills to provide evidence-based person-centred tobacco dependence treatment, for people with a trauma history.
The link between adverse or traumatic experiences and addiction is well established. Substances are frequently used as a coping mechanism by people with low self-worth, depression, shame, and inadequacy arising from adversity.
This advanced skills training explores how to adapt standard tobacco dependence treatment interventions for this cohort, aimed at improving outcomes. The workshop includes elements of the NHS Standard Treatment Plan (NCSCT 2024), to ensure high quality interventions based on recommended best practice.

Chair

Speaker

  • Mary Yates Clinical Expert, National Tobacco Dependence Trainer
1:10 pm - 1:30 pm

Wigan smokefree communities

A presentation on how Wigan wanted to expand the smoking cessation offer to make it more accessible. Targeting those who rarely use community smoking cessation service by working in collaboration with trusted organisations.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speaker

  • Mim Scott Public Health Improvement Manager - Wigan Council
1:30 pm - 1:50 pm

Cut Down to Stop: a new pathway into quitting

In this paper, different approaches to supporting quit attempts are considered. Whilst abrupt quitting is the option offered to most smokers, a planned tailored approach, such as Cut Down to Stop, can be an effective way of engaging with clients and can increase the likelihood they might quit and/or re-engage with stop smoking services for future quit attempts. This paper looks at the key elements of Cut Down to Stop and considers the potential for this approach in helping to reduce the deep inequalities associated with smoking.

Chair

Speaker

  • Martin Lever Tobacco Health Improvement Lead, NHS Greater Glasgow & Clyde, Freelance Consultant Trainer - NHS Greater Glasgow & Clyde
1:30 pm - 1:50 pm

Maximising the impact of local stop smoking services

In this session we will distill the top five evidence-based actions that can take to maximize reach and efficacy of stop smoking services. We will discuss principles that should be embedded in local 'go forward' plans to better meet the needs of people who smoke. This session is appropriate for commissioners, leadership and service providers who are involved in the planning and delivery of local stop smoking services.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speaker

  • Dr Sophia Papadakis Academic and Health Systems Consultant - National Centre for Smoking Cessation and Training (NCSCT)
1:30 pm - 1:50 pm

Smoke Free Digital: understanding and responding to the needs of service users from under-served populations

Digital health can and must meet the needs of underserved populations. This talk will describe how a successful stop smoking app goes about understanding these needs and how AI could deliver truly personalised interventions in the future. 

Chair

Speaker

1:50 pm

Co-located, personalised stop smoking support to a lung cancer screening programme: The Yorkshire Enhanced Stop Smoking study (YESS)

This presentation will talk about our experience of offering ‘gold standard’ stop smoking support as an integral part of a lung cancer screening programme in Yorkshire. In particular, it will focus on the results of adding a personalised intervention which utilised the use of heart and lung images captured as part of the lung scan as a potential motivator for quitting smoking/preventing relapse.

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speaker

1:50 pm - 2:10 pm

No one left behind

Improving access and enhancing the experience for individuals living with severe mental illness as they transition into tobacco dependency services. A system wide approach, delivering at scale to change historical commissioning stop smoking practices.

Chair

Speaker

  • Rachel McIlvenna Smokefree NHS Strategic Manager - North East and North Cumbria ICB
1:50 pm - 2:10 pm

Swap 2 Stop a local perspective from a rural county: seaside to field and everything in between

This session will look at the realities of mobilising the swap to stop offer at pace and at scale. With a particular focus on our self-serve model which saw thousands of people take up the offer within the few first weeks of launch. We’ll also look at the challenges and ways to overcome working across a large coastal/rural county using digital first.

 

Chair

Speaker

  • Emma Rossi Service Manager - LiveWell Dorset, Public Health Dorset
2:10 pm - 2:30 pm

How Sheffield successfully addressed enablers and barriers to accessing stop smoking services for vulnerable priority groups

This presentation will focus on how Sheffield amended their model and re-commissioned the Smokefree Sheffield Service to ensure it was fit for purpose in 2022 in line with the changing landscape of vapes, harm reduction, the cost-of-living crisis and new NICE guidance (2021).

The presentation will cover how we embedded the new approach of Quit, Switch and Cut Down across the system. Making the service more attractive and accessible to effectively reach priority groups and underserved communities. With increased engagement from key partners including, primary care, VCF sector and a focus on mental health services, housing and substance misuse services.

Chair

Speaker

  • Sarah Hepworth Health Improvement Principal, Sheffield Tobacco Control Strategy Lead - Sheffield City Council
2:10 pm - 2:30 pm

NHS Smoking Cessation Service pilot support for Targeted Lung Health Check screening

Synopsis coming soon

Chair

  • Joanna Feeney Stop Smoking System Strategic Manager - Fresh & Balance

Speaker

  • Rob Hebdon National Pharmacy Integration Lead - NHS England
2:10 pm - 2:30 pm

Researcher’s update on the evidence base around young people & vaping

The scientific evidence base suggesting that e-cigarettes (vapes) can aid smoking cessation is becoming stronger, but concerns about vaping among youth could be hampering the promotion of vapes for cessation. In this session, we will discuss the current evidence base around young people vaping, delving into the prevalence, problems and potential solutions.

Chair

Speaker

3:00 pm - 3:30 pm

SCAH RAPID FIRE ORAL PRESENTATIONS

Rapid Fire Presentations - COMING SOON!

Chair

  • Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset
3:30 pm - 3:45 pm

What next? Going further and faster with tobacco dependency treatment

Since 2021 'opt-out' tobacco dependency treatment services have been introduced to almost every NHS hospital in-patient setting and maternity service, driving down smoking related health inequality by providing access to treatment. To have a greater impact still we could improve the reach and effectiveness of our services.  The opportunity to reach more people may arise via new settings to provide opt-out treatment such as ED, out-patients, community mental health, screening programmes as well as using a multiplicity of treatment providers including digital solutions, Community Pharmacy alongside well established local government stop smoking services. Systematically applying Quality Improvement through formal QI programmes or Accreditation processes  could substantially improve outcomes for our patients and the impact of our new services. A very exciting time indeed!

Speaker

  • Prof Sanjay Agrawal Consultant in Respiratory & Intensive Care Medicine, National Specialty Adviser for Tobacco NHSE - University Hospitals of Leicester NHS Trust
3:45 pm - 4:00 pm

A national ambition for an integrated stop smoking system

This presentation outlines a comprehensive, system-wide approach to achieve the 2030 Smokefree ambition of less than 5% smoking prevalence. It proposes strategies including campaigns, targeted support for underserved communities, and strengthened connections with primary care. The shared ambition aims to normalise quitting and ensure non-judgmental, evidence-based support is available to all smokers.

 

 

Speaker

  • Andrea Crossfield Population Health Policy and Strategy Consultant - Champs Public Health Collaborative
4:00 pm - 4:15 pm

Making the most of insights and communications to engage and prompt quit attempts

The presentation will consider the importance of smoker insights in informing our communications, and will explore the role this has in helping to reduce our biggest cause of disease and death and make a case for the vision of a Smokefree future.

Speaker

  • Andy Lloyd Head of Media and Communications - Fresh and Balance
4:15 pm - 4:30 pm

Closing Keynote: A Smokefree future- why ending smoking matters

As we consider the end of smoking and the challenges ahead, Ailsa will share the North East’s collective vision for a smokefree future, free from death & disease from tobacco, that is needed, wanted and workable.  As a smoking survivor and campaigner Sue’s keynote will highlight why working towards a smokefree future matters.

Speakers

4:30 pm - 4:50 pm

Panel Discussion with Q&A

Chair

  • Scott Crosby Associate Director, Centre for Excellence in Tobacco Control - NHS Humber and North Yorkshire Health and Care Partnership

Speakers

  • Ailsa Rutter Director - Fresh and Balance
  • Andrea Crossfield Population Health Policy and Strategy Consultant - Champs Public Health Collaborative
  • Sue Mountain Smokefree Campaigner
  • Andy Lloyd Head of Media and Communications - Fresh and Balance
  • Prof Sanjay Agrawal Consultant in Respiratory & Intensive Care Medicine, National Specialty Adviser for Tobacco NHSE - University Hospitals of Leicester NHS Trust
4:50 pm - 5:00 pm

Award Ceremony and close

Speaker