What it will take to end smoking

If we want to become a country where smoking is obsolete across the whole of society it will not be business as usual, it will not be a single piece of legislation, a single programme or a single agency that makes this possible. It requires action at every level across the system with a vast cast of partners who share in the mission. This is the scale of ambition needed to bring an end to the leading cause of preventable illness and the biggest single cause of health inequalities. This presentation will chart what’s needed and how we might achieve it.