Andrea Crossfield

Population Health Policy and Strategy Consultant

Champs Public Health Collaborative

Biography

Andrea is currently leading the development and delivery of the All Together Smokefree Cheshire and Merseyside programme to deliver a Smokefree 2030 with the bold vision to end smoking. She is also providing public health leadership to the Accenture/NHS Greater Manchester Team delivering the National Smoke-Free Pregnancy Incentive Scheme on behalf of the Office for Health Improvement and Disparities.

Previously, Andrea led initiatives to create fair chances for people to live good lives in Greater Manchester and enjoy better health. This included leading the region’s ambitious Make Smoking History strategy which has provided a blueprint for programmes to tackle tobacco dependency, for delivering smokefree pregnancies and empowering population level behaviour change through multimedia campaigns.

With a career long commitment to tackling health inequalities, Andrea was previously CEO at Healthier Futures. She has extensive experience in local government and at director level in the NHS and VCSE sectors at local, regional and national levels.