Fresh
Sponsor Information
Fresh was the UK’s first dedicated regional tobacco control programme, set up in the North East in 2005 to address (then) the worst rate of smoking-related illness and death in England.
Smoking rates in the North East have more than halved, from 29% of adults smoking in 2005 to 13.1% of adults smoking in 2022. However, approximately 270,000 NE adults still smoke, and the latest evidence shows that up to two in every three long-term smokers are killed by tobacco.
