Impact of incentives in Maternity Services
The scale and spread of local incentive programmes into a national scheme and its impacts on maternity stop smoking services.
Smoking in Pregnancy Seminars
11:05 am - 11:25 am
11:25 am - 11:45 am
Challenges and celebrations of Risk Perception Intervention
Challenges and celebrations of Risk Perception: The obstacles and impact of an educational intervention in reducing smoking in pregnancy.
11:45 am - 12:05 pm
Definitive findings from the Babybreathe Trial – Preventing return to smoking postpartum
Most people who manage to quit smoking in pregnancy relapse postpartum. BabyBreatheTM is a complex intervention offering targeted one-to-one behavioural support in the community, delivered either face-to-face or remotely, alongside digital, and pharmacological support. In this presentation we report definitive outcomes from a randomised controlled trial (RCT) to compare the BabyBreatheTM intervention with usual care. 887 participants were recruited to target and randomised. The primary outcome is 12-month sustained smoking abstinence, verified by exhaled carbon monoxide levels (CO). This presentation will focus on reporting the primary effectiveness outcome of the intervention, and initial qualitative process evaluation findings, before considering implications for practice.
12:05 pm - 12:25 pm
The impact of NHSE Smoking in Pregnancy services a part of the Long Term Plan
Exploring the impact of delivery models for treating tobacco dependence in Maternity services.
