The scale and spread of local incentive programmes into a national scheme and its impacts on maternity stop smoking services.
Chair
Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health DorsetSpeakers
Jane Coyne Programme Director - National Smokefree Pregnancy Incentive Scheme
Fran Franklin Project Manager - NHS Greater ManchesterChallenges and celebrations of Risk Perception: The obstacles and impact of an educational intervention in reducing smoking in pregnancy.
Chair
Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health DorsetSpeaker
Rebecca Lim Lead Midwife for Smoking in Pregnancy - Liverpool Womens NHS Foundation TrustMost people who manage to quit smoking in pregnancy relapse postpartum. BabyBreatheTM is a complex intervention offering targeted one-to-one behavioural support in the community, delivered either face-to-face or remotely, alongside digital, and pharmacological support. In this presentation we report definitive outcomes from a randomised controlled trial (RCT) to compare the BabyBreatheTM intervention with usual care. 887 participants were recruited to target and randomised. The primary outcome is 12-month sustained smoking abstinence, verified by exhaled carbon monoxide levels (CO). This presentation will focus on reporting the primary effectiveness outcome of the intervention, and initial qualitative process evaluation findings, before considering implications for practice.
Chair
Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health DorsetSpeakers
Prof Caitlin Notley Director – Lifespan Health Research Centre and Professor of Addiction Sciences - Norwich Medical School, University of East Anglia
Dr Pippa Belderson Senior Research Associate - University of East AngliaExploring the impact of delivery models for treating tobacco dependence in Maternity services.
Chair
Heidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health DorsetSpeakers
Hanna Ellison Programme Manager, Tobacco Prevention Team - NHS EnglandHeidi Croucher Dorset Integrated Care System Treating Tobacco Dependency Programme Manager, Lead Implementation Midwife, NHS England - Public Health Dorset