Reducing smoking in pregnancy: a new national financial incentive scheme

In April this year the government made a commitment that all pregnant women who smoke would be offered financial incentives as part of their stop smoking support by December 2024. A new national financial incentive scheme is in development and this presentation will cover key aspects of programme and an outline of proposed operation.  The new scheme will be based on NICE guidance, using outcomes from research trials and informed by the experience of existing schemes around the country.